Last Updated: 1/18/2007

Our Commitment to You: Vertical Power, Inc. (“Vertical Power”) is dedicated to establishing trust with you, our customer, and to protecting your privacy. All personal identifying information collected by us will be used for the sole purpose of maintaining our relationship with you. Our contact information is as follows:

Vertical Power, Inc.
317 Commercial Street, NE, Suite G102
Albuquerque, NM 87102
Phone: 505.715.6172

When you make a purchase on our website, you will be asked to provide contact and payment information. The contact information will include your name, address, phone number and e-mail address. The payment information typically includes your credit card number and information necessary to conduct a credit card transaction for the products purchased on our website.

How Do We Collect Personally Identifying Information?

We either collect personally identifying information ourselves, through registration, signup or order forms, or we use a third-party to collect that information on our behalf, only as necessary to conduct a transaction.

We collect traffic patterns and information from our web servers, but this information is not combined or used with or in conjunction with personally identifiable information.

We may use cookies or session variables, as necessary, to maintain your session with our servers on a transaction basis. However, we never use cookies or session variables to track your movement outside our web servers or to tie your movement to the personally identifying information we maintain.

What Do We Use Personally Identifying Information For?

We only use personally identifying information to conduct, facilitate or in furtherance of a transaction. For example, we use personally identifying information to charge a credit card. We will also send transactional notices to a purchaser.

We may, only to support a particular transaction, release your personally identifying information to a third-party, such as a credit card processor, delivery company, or other third-party as would be necessary to complete the transaction with us. If we do this, rest assured that we would only release the minimal information necessary to process the relevant transaction.

If you allow us (i.e. by “opt in” when you sign up or register with us), we may send you marketing messages such as newsletters or reminders of upcoming events.

We may aggregate limited demographic information, purchasing behaviors or web traffic patterns. This information will not be tied or traceable to any personally identifying information.

What We Do NOT Use Personally Identifying Information For?

We will never sell, intentionally release or otherwise make available your personally identifying information to third-parties that are not required for a specific transaction that you request, unless otherwise compelled by law or court order.

How Do We Protect Your Personally Identifying Information?

We protect personally identifying information both online and offline. Online, account information is protected by the leading industry standard method of Secure Socket Layer (SSL) encryption. All credit card information is encoded and protected using multiple layers of network security, including firewall protection. Offline, personally identifying information is also protected in our offices. Our employees are well informed about our privacy practices, and access to customer information is restricted to what is necessary to perform their specific tasks. Moreover, we notify our employees of any changes to our Privacy Statement and corresponding requirements.

How Can I Review or Make Changes to My Personal Information?

You can review or update your personal information or change the status of your “opt-in” anytime you conduct a transaction with us. Alternatively, you may contact Vertical Power via info@verticalpower.com, where we will be happy to assist you.

How Are Updates to this Privacy Statement Made?

You can check this website for changes, and we encourage you to contact us via info@verticalpower.com with any questions you have about any changes or any of our policies. Without your express consent, we will never materially change our policies and practices to make them less protective of your personally identifying information.

External Links

This web site may contain links to other web sites. Some of those sites may collect personal information from users. Vertical Power is not responsible for the privacy practices of these other sites and we encourage our visitors to be aware when they leave Vertical Power’s site. Visitors should review the privacy practices of any other site that may collect information.